Lounge Siva » Marketing http://www.loungesiva.com Sat, 14 Feb 2009 22:25:07 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 JCPenny’s viral marketing campaign http://www.loungesiva.com/tim/others/jcpennys-viral-marketing-campaign http://www.loungesiva.com/tim/others/jcpennys-viral-marketing-campaign#comments Thu, 11 Dec 2008 05:25:18 +0000 Tim http://www.loungesiva.com/?p=172

Again, an online advertisement using the most common (and effective?) tool, humour.

It is targeted to men, and it tries to tell viewers how they have no idea what their women would like to have for Christmas, which I find JCPenny very smart. I’m starting to see a small buzz right now on the blogosphere and social media sites. Can it go more viral?

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