The New Ice Age ICE WALL was created by ICE BOX, the UK’s leading ice sculpture, ice design and ice art specialist.

Director-General of the BFFF “The purpose of the ICE WALL was to strip away the packaging and showcase the freshness of this essential food item. It was frozen food ‘naked’ and on display for everyone to see. This exhibit proved that frozen is one of the freshest and most natural forms of food you can buy.

Via: theNewIceAge